Understanding Seasonality

Industry knowledge plays a key role in our strategy.  We tailor our ad campaigns to match services at just the right time in the season to maximize the spend to lead/customer ratio.  Pair that with our web design services and you get landing pages with higher conversion rates that really drive ROAS through the roof.

Service Segmentation

We’ve done extensive A/B testing on our campaigns and have them pretty dialed as a foundation.  We start there and then look at your highest ticket services, do competitor and geographic specific keyword research all of which is super focused on getting you more customers for those higher ticket services.

High Return on Spend

Google ads can be expensive to run, but if the business you get from them far exceeds that spend, its a no brainer.  That’s why our KPI for ads is ROAS (Return on Ad Spend).  This encapsulates all the other metrics like clicks, impressions, conversion %’s, etc.  What we care about is that your hard earned $ don’t just go to google, but come back to you twice over in new business.

Competition & Ads

One of the secrets (well maybe its not too secret) in the lawn care industry is that not many companies are super techie and don’t know about this stuff.  This gives you a huge competitive advantage because 83% of consumers now start their search for lawn care services online.